Goal: Establish product-market fit for crypto streaming payments, grow user base and transaction volume, and pivot toward a B2G-focused wallet/payment stack to unlock new monetization channels.
Role: Product Manager / CPO
Stage: Early product → Growth → Pivot
Team: Backend, blockchain devs, UI/UX designer, legal, business dev
Web: https://app2.roke.to/
Stage: Early product → Growth → Pivot
Team: Backend, blockchain devs, UI/UX designer, legal, business dev
Web: https://app2.roke.to/
🧩 Context
Roketo is a NEAR-based streaming payment protocol, enabling real-time token flows for individuals, DAOs, and businesses, removing the need for manual batch transfers or payment schedules.
🛠 Actions
💡 Initiatives Implemented
📈 Results
📌 Tools & Methods
Methods: CustDev, JTBD, ICE, Agile, Metrics-driven roadmap
Management: Notion, Figma, GitHub, Slack, Google Analytics, internal dashboards
Dev: NEAR SDK, Rust, smart contracts, blockchain explorers, web3.js
Community: Telegram, Discord, Twitter, NEARCON, hackathon coordination
Roketo is a NEAR-based streaming payment protocol, enabling real-time token flows for individuals, DAOs, and businesses, removing the need for manual batch transfers or payment schedules.
🛠 Actions
- Conducted user and market research; analyzed DeFi ecosystems and DAO treasury needs
- Reworked product positioning after CustDev, focusing on B2B and advanced wallet use cases
- Led UX redesign and improved transaction clarity and onboarding
- Managed smart contract improvement cycles with dev team
- Represented Roketo at NEARCON 2022, co-organized a hackathon to test use cases and partnerships
- Defined KPIs for usage growth, user activation, and retention
💡 Initiatives Implemented
- Product pivot from consumer P2P streams to B2G/DAO-focused solutions
- New UX for stream management and partner onboarding
- Partner integrations with NEAR wallets and DeFi tools
- Community growth initiatives via hackathons and NEAR events
📈 Results
- 3× growth in active users and transactions after product pivot
- $2.3M+ in smart contract volume over 6 months
- Secured 2 key B2B partners and 4+ additional integration discussions
- Strengthened Roketo’s position in the NEAR ecosystem as the go-to streaming protocol
📌 Tools & Methods
Methods: CustDev, JTBD, ICE, Agile, Metrics-driven roadmap
Management: Notion, Figma, GitHub, Slack, Google Analytics, internal dashboards
Dev: NEAR SDK, Rust, smart contracts, blockchain explorers, web3.js
Community: Telegram, Discord, Twitter, NEARCON, hackathon coordination
🔧 Functionality
- Real-time crypto streaming payments (salary, grants, DAO payouts)
- Wallet dashboard with active and past streams
- Invoice generator for recurring crypto payments
- Stream creation with custom token, amount, duration
- Smart contract-based payment execution on NEAR
- Partner integration module (for wallets, DAOs, DeFi apps)
- B2B partner dashboard with analytics and management
- Transaction history and export (CSV, JSON)
- User onboarding flow with stream setup wizard
- Stream pause, resume, and cancel functions
- Multi-token support (NEAR, USDT, USDC, DAI, etc.)
- Analytics dashboard: total volume, active users, average stream size
- API & SDK access for third-party developers
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