Goal: Build an MVP MLP that resonates with real user needs and proves monetization potential through in-app subscriptions.
Role: Product Manager
Stage: MVP → Early traction
Team: iOS, backend, UI/UX designer, analytics, founder
Apple Store: https://apps.apple.com/pl/app/femfast-ai-cycle-based-fast/id6744979369
Web: https://femfast.io/
Stage: MVP → Early traction
Team: iOS, backend, UI/UX designer, analytics, founder
Apple Store: https://apps.apple.com/pl/app/femfast-ai-cycle-based-fast/id6744979369
Web: https://femfast.io/
🧩 Context
FemFast is a personalized wellness app that adapts intermittent fasting, workouts, and supplements to the hormonal cycle of women with the help of AI.
🛠 Actions
💡 Initiatives Implemented
📈 Results
📌 Tools & Methods
Methods: JTBD, CustDev, ICE, MoSCoW, TAM/SAM/SOM
Management: Notion, Figma, RevenueCat, Apple Connect, Mixpanel
Dev: OpenAI (API), Pinecone, MongoDB, Heroku, Expo, SendGrid (Twilio)
Discovery: Tilda, JivoChat, Typeform
FemFast is a personalized wellness app that adapts intermittent fasting, workouts, and supplements to the hormonal cycle of women with the help of AI.
🛠 Actions
- Conducted 40+ user interviews, mapped JTBD across 8 core segments
- Defined MVP with phase-based plans
- Designed onboarding and paywall experience
- Integrated Apple Store Connect & RevenueCat for subscriptions
- Set up Events and Key Metrics in Mixpanel to track retention and conversion, etc
- Coordination of Marketing Setup
💡 Initiatives Implemented
- JTBD segmentation and core feature set defined based on 40+ interviews
- Phase-based fasting & nutrition plans
- Custom onboarding with a hormonal quiz
- Push notification logic
📈 Results
- Week 6 - launched first iOS app + Alpha testing
- Week 9 - soft launch
- UX funnel optimized
- Positive feedback from early adopters and micro-influencers
📌 Tools & Methods
Methods: JTBD, CustDev, ICE, MoSCoW, TAM/SAM/SOM
Management: Notion, Figma, RevenueCat, Apple Connect, Mixpanel
Dev: OpenAI (API), Pinecone, MongoDB, Heroku, Expo, SendGrid (Twilio)
Discovery: Tilda, JivoChat, Typeform
🔧 Functionality
- Hormonal quiz (onboarding flow)
- Cycle phase tracker with adaptive plans
- Fasting tracker (automatic & manual mode)
- Dynamic AI-based suggestions
- Push notifications (e.g., health tips, reminders)
- Paywall with personalized plans
- AI-chat assistant
- 7-days plan
- Shopping list generation
- Symptom-tracker
- Personalized schedules for fasting, workouts, and supplements based on menstrual phases
- AI-based recommendations engine
- In-app subscription management via RevenueCat
🎨 UX/UI implementations
ANOTHER PROJECTS