🧩 ContextOriginally a basic streaming protocol on NEAR, Roketo needed a strategic shift to gain traction. Than executed a strategic pivot by embedding an OnRamp payment gateway for high-risk merchants, hidden under the functionality of a Gassless Crypto Wallet on the Polygon Blockchain — enabling dual use as both a self-custodial wallet and a compliant payment gateway.
🛠 Actions- Conducted market discovery, attended conferences, gathered live feedback
- Proposed and executed product pivot: wallet with embedded payment tools
- Rebuilt UI/UX, added token management and invoicing features
- Led B2B partner onboarding and smart contract integration
- Defined KPIs and roadmap tied to usage growth
- Coordinated compliance with global partners
- Designed modular wallet architecture for flexible regulation zones
- Tested basic integration with local KYC providers
📈 Results- $2.3M smart contract volume in 6 months
- 7,600 transactions processed
- UX conversion improved by 400%
- Acquired 2 major partners (replacing competitors), plus 4 alternative integrations
📌 Tools & MethodsMethods: CustDev, partner management, prototyping, Fundraising, product pivoting.
Management: Jira, Notion, Figma, Grafana, Mixpannel
Dev: Rust, NodeJS, React native.