FemFast — AI-driven HealthTech App for Women
Goal: Reposition the product, gain users, and increase transaction volume.
Validate user need and launch initial MVP to test product assumptions.
Role: Product Manager
Stage: MVP → Pivot → Growth
Team: 10 people — Devs, QA, legal, designers, marketing, BizDev
Web: Quv — a simple and secure crypto wallet
🧩 Context
Originally a basic streaming protocol on NEAR, Roketo needed a strategic shift to gain traction. Than executed a strategic pivot by embedding an OnRamp payment gateway for high-risk merchants, hidden under the functionality of a Gassless Crypto Wallet on the Polygon Blockchain — enabling dual use as both a self-custodial wallet and a compliant payment gateway.

🛠 Actions
  • Conducted market discovery, attended conferences, gathered live feedback
  • Proposed and executed product pivot: wallet with embedded payment tools
  • Rebuilt UI/UX, added token management and invoicing features
  • Led B2B partner onboarding and smart contract integration
  • Defined KPIs and roadmap tied to usage growth
  • Coordinated compliance with global partners
  • Designed modular wallet architecture for flexible regulation zones
  • Tested basic integration with local KYC providers

📈 Results
  • $2.3M smart contract volume in 6 months
  • 7,600 transactions processed
  • UX conversion improved by 400%
  • Acquired 2 major partners (replacing competitors), plus 4 alternative integrations

📌 Tools & Methods
Methods: CustDev, partner management, prototyping, Fundraising, product pivoting.
Management: Jira, Notion, Figma, Grafana, Mixpannel
Dev: Rust, NodeJS, React native.
🔧 Functionality (Roketo)
  • Continuous payment streams in crypto
  • Crypto invoicing and automated settlement
  • Integration with NEAR blockchain and wallets
  • Wallet dashboard with active streams
  • Invoice generator for recurring payments
  • Real-time transaction history
  • Partner panel with B2B onboarding
  • PWA/mobile-friendly version
🔧 Functionality (QUV.io)
  • Fiat-to-crypto and crypto-to-fiat
  • Embedded wallet with modular logic
  • Country-based KYC routing and regulation compliance
  • On/Off-ramp switching based on user location
  • Wallet UI disguising gateway infrastructure
  • White-label B2B scenarios
  • Integrations with Transak, Simplex, MoonPay
  • Stealth gateway mode embedded in “Gazeless Crypto Wallet” (Polygon blockchain)
ANOTHER PROJECTS
AI-powered HealthTech app for women: sync fasting, fitness, and supplements with hormonal cycles.
ex. 1inch Hardware wallet for self-custody of crypto assets.
Non-custodial crypto wallet with smart compliance and ramp integrations.
Crypto payment gateway with CMS plugins & fiat payouts.
Instant crypto exchange with partner widgets.
Sequoia-backed crypto-fiat payment gateway with global merchant support.
Token streaming protocol on NEAR for DAOs, grants, and real-time payroll.
CONTACTS
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