Problem: Early-stage concept with unclear positioning and low conversion potential in a restricted HealthTech ad environment.

Result:

- MVP launched in 2 months.

- Onboarding completion rate increased from 33% → 75%.

- Organic installs grew from 7.9% → 23.7%, reducing CAC by 16%.

- Improved activation and retention metrics through iterative onboarding and pricing optimization.

- Established analytics foundation and monetization strategy enabling scalable growth.

Problem:

The existing 1inch Hardware Wallet project lacked a clear value proposition, technical scalability, and a go-to-market direction. Early prototypes faced firmware stability issues and long factory update cycles, creating delays and high manufacturing costs.

Result:

- Transformed the product from a prototype (1inch HW Wallet) into a production-ready, branded device (ERA Wallet) with NFC-driven firmware delivery.

- Achieved 100% factory-tested shipment readiness for the first manufacturing batch.

- Reduced firmware deployment costs and time-to-market by over 50%.

I joined at launch stage to improve resilience and user conversion.

Redesigned legal architecture to cut processing fees, integrated 4 backup providers, and rebuilt the onboarding funnel.

This 4× boosted conversion and increased product margin while reducing regulatory risk.

Problem:

The company had reached initial self-sustainability but was struggling to scale merchant adoption and maintain release velocity. Merchant onboarding was slow, and integration options were limited.

Result:

- Increased onboarding conversion by 16% and attracted 260+ new merchants per year.

- Retained 5 high-turnover merchants (representing 75% of total volume) through customized API and asset support.

- Reduced release cycle duration from 5 weeks to 3 weeks, improving agility and product quality.

I was brought in to modernize UX and grow conversions through embedded partner channels.

Rebuilt CJM, redesigned swap UI, optimized partner widgets, and integrated Amplitude for deeper analytics.

This led to +18% swap conversion, –20% average swap time, and +25% new users via partnerships.

I focused on enhancing product value and scalability.

Delivered detailed PRDs, refined product specs, and proposed strategic improvements based on experience in crypto payments.

Helped strengthen product focus and laid the foundation for modular global expansion.

Problem:

Roketo, an early-stage crypto payments startup, faced stagnation due to a fragmented product vision, low user conversion, and shrinking runway after ecosystem funding cuts. The team needed a pivot strategy to regain traction and secure survival within the NEAR blockchain ecosystem.

Result:

- Achieved 7,600 on-chain transactions in the first 6 months, totaling $2.3M in processed volume.

- Boosted onboarding conversion by 400% through UX overhaul and onboarding simplification.