I joined FemFast at the earliest stage — before MVP, traction, or validated hypotheses.
I shaped the product vision, ran 40+ CustDev interviews, designed onboarding and paywalls, and led a remote cross-functional team.
Together, we launched the MVP in 2 months, improved retention, and built a scalable system for science-backed recommendations.
I joined ERA Wallet at the transition from prototyping to production.
My focus was building long-term product strategy, validating use cases via CustDev and JTBD, and aligning embedded, UX, and marketing teams.
We defined core user segments, completed EVT/PVT, and built a roadmap through 2026 — including B2B, Lightning, and Nostr integrations.
I joined at launch stage to improve resilience and user conversion.
Redesigned legal architecture to cut processing fees, integrated 4 backup providers, and rebuilt the onboarding funnel.
This 4× boosted conversion and increased product margin while reducing regulatory risk.
I focused on scaling B2B integrations and improving merchant onboarding.
Led CustDev, enhanced API docs, built plugins for Shopify, WooCommerce, Magento, and implemented analytics to reduce failure rates.
Result: +30% activation, –25% bounce rate, +15% customer base through CMS plugin adoption.
I was brought in to modernize UX and grow conversions through embedded partner channels.
Rebuilt CJM, redesigned swap UI, optimized partner widgets, and integrated Amplitude for deeper analytics.
This led to +18% swap conversion, –20% average swap time, and +25% new users via partnerships.
I focused on enhancing product value and scalability.
Delivered detailed PRDs, refined product specs, and proposed strategic improvements based on experience in crypto payments.
Helped strengthen product focus and laid the foundation for modular global expansion.
I joined during early growth to improve UX and scale adoption.
Led CustDev with DAOs, simplified stream setup, improved dashboard UX, and integrated with NEAR ecosystem tools.
Stream count doubled in 3 months, and user activation grew by 40%.