VLAD DERKACH
PRODUCT MANAGER
I’m a product manager with a track record of launching 10+ products across Web3, mobile health, and crypto payments.
I specialize in CustDev, JTBD, and cross-functional delivery — and I thrive at the intersection of user needs, technology, and business growth.
ABOUT ME
Over the past several years, I’ve launched and scaled digital products in HealthTech, AI, Web3, and FinTech — from idea validation to full-scale implementation.
My superpower lies in immersing myself into user behavior, running CustDev interviews, and shaping product strategies that convert insight into impact.
  • Master’s in Law, Belarusian State University
  • Author's training by Vanya Zamesin - How to do Product A-JTBD (11th version)
  • University of Maryland umd.edu - Modern Product Leadership
  • Astra Online University, Certified Product Manager
  • 365 Careers Ltd., The Project Management Course: Beginner to Project Manager
  • Codebreakers.tech, No-code Developer
  • Udemy, Inc., The Complete Product Management Course
  • Udemy, Inc., The Complete App Design Course - UX, UI, and Design Thinking
FACTS
10
70%
400+
PRODUCTS LAUNCHED
DISCOVERY-FOCUSED
CUSTDEV INTERVIEWS
From MVPs to mature platforms — including hardware, mobile, and crypto-payment systems.
Most of my product time is spent on research, user interviews, hypothesis testing, and strategy, not just shipping features.
Conducted across Web3, HealthTech, and FinTech to validate real user needs and shape product direction.
I run deep-dive JTBD interviews, craft BRDs with measurable outcomes, and simulate real-world user journeys to uncover blockers, gaps, and hidden demand signals.
PRODUCT STRATEGY & MARKET INSIGHT
HYPOTHESIS VALIDATION & USER RESEARCH
From market and competitor analysis to ICP development — I define key segments, surface pain points, and generate sharp, testable hypotheses that drive product direction.
MVP/MLP SCOPING & POSITIONING
DELIVERY ALIGNMENT & EXECUTION
Using ICE, MoSCoW, and custom frameworks, I slice the backlog into MVP vs Post-MVP. I co-create unique value propositions and positioning maps based on real user data — not assumptions.
From PRDs and specs to sprint planning and cross-functional syncs — I ensure that the team builds what matters. Fast loops, clear ownership, no fluff.
SERVICES
01
02
From BRD and PRD to user flows and CJMs — I deliver structured artifacts that align business, design, and tech around a shared product vision.
CLARITY ON WHAT TO BUILD — AND WHY
FULL PRODUCT DOCS & DECISION TRAIL
You walk away with a sharp understanding of your users, use cases, and business goals — so your team builds the right thing, not just something.
PRIORITIZED BACKLOG OF HYPOTHESES
EFFORT ESTIMATION MADE EVIDENCE-BASED
Validated, scoped, and ranked — you get a ready-to-use backlog mapped to MVP, Post-MVP, and strategic goals.
With well-defined scope and positioning, your team can confidently estimate and commit — without blind guessing.
03
04
OUTCOMES
PORTFOLIO
AI-powered HealthTech app for women: sync fasting, fitness, and supplements with hormonal cycles.
ex. 1inch Hardware wallet for self-custody of crypto assets.
Non-custodial crypto wallet with smart compliance and ramp integrations.
Crypto payment gateway with CMS plugins & fiat payouts.
Instant crypto exchange with partner widgets.
Sequoia-backed crypto-fiat payment gateway with global merchant support.
Token streaming protocol on NEAR for DAOs, grants, and real-time payroll.
AI-powered wellness app syncing fasting, fitness, and supplements with women’s hormonal cycles.

I joined FemFast at the earliest stage — before MVP, traction, or validated hypotheses.

I shaped the product vision, ran 40+ CustDev interviews, designed onboarding and paywalls, and led a remote cross-functional team.


Together, we launched the MVP in 2 months, improved retention, and built a scalable system for science-backed recommendations.

Hardware wallet for self-custody of crypto assets — formerly known as 1inch Wallet.

I joined ERA Wallet at the transition from prototyping to production.

My focus was building long-term product strategy, validating use cases via CustDev and JTBD, and aligning embedded, UX, and marketing teams.


We defined core user segments, completed EVT/PVT, and built a roadmap through 2026 — including B2B, Lightning, and Nostr integrations.

Non-custodial crypto wallet with on/off-ramp and smart compliance layer — built for high-risk merchants.

I joined at launch stage to improve resilience and user conversion.

Redesigned legal architecture to cut processing fees, integrated 4 backup providers, and rebuilt the onboarding funnel.


This 4× boosted conversion and increased product margin while reducing regulatory risk.

Crypto payment gateway for global merchants — with API, CMS plugins, and fiat payout support.

I focused on scaling B2B integrations and improving merchant onboarding.

Led CustDev, enhanced API docs, built plugins for Shopify, WooCommerce, Magento, and implemented analytics to reduce failure rates.


Result: +30% activation, –25% bounce rate, +15% customer base through CMS plugin adoption.

Instant crypto exchange platform focused on speed, UX, and partner integrations.

I was brought in to modernize UX and grow conversions through embedded partner channels.

Rebuilt CJM, redesigned swap UI, optimized partner widgets, and integrated Amplitude for deeper analytics.


This led to +18% swap conversion, –20% average swap time, and +25% new users via partnerships.

Regulated crypto-fiat payment gateway backed by Sequoia Capital — serving global merchants.

I focused on enhancing product value and scalability.

Delivered detailed PRDs, refined product specs, and proposed strategic improvements based on experience in crypto payments.


Helped strengthen product focus and laid the foundation for modular global expansion.

Token streaming protocol on NEAR — enabling real-time payments for DAOs, teams, and grants.

I joined during early growth to improve UX and scale adoption.

Led CustDev with DAOs, simplified stream setup, improved dashboard UX, and integrated with NEAR ecosystem tools.


Stream count doubled in 3 months, and user activation grew by 40%.

PHOTO
Vladislav has demonstrated himself to be a creative and driven individual. He is insightful and stands up to his believes. In his short stint with us, his passion has inspired us and we are sad to see him go. We wish him all the best in his future endeavours.
During the period Vladislav used to work at NOWPayments, he has shown himself as a specialist, who is really competent and well-organized in the things he does. I personally wish him all the best not only in developing himself as a professional but also in personality traits. Good luck, and big thanks!
Vladislav is a delivery oriented product manager, highly motivated to create good IT products. I want to especially note his communication skills, reliability and diligence. I hope we work together again my friend!
Vlad is a strong product manager with a proven track record of successful projects. He possesses so much required skillset of being able see the full scope of the project.
It allows him to gain valuable insights how to improve any product he is working on.
Moreover he constantly keeps abreast of current developments in his sphere of competence.
He is a true professional and a great team player!
REVIEWS
CONTACTS
© 2025
#VLADPRODUCT